Axniks Ltd
Axniks Ratio responds to small business HR problems over WhatsApp instantly, affordably and at scale. It uses AI in real time to retrieve and analyze employment law, ACAS policy and actual employment tribunal decisions, then classifies risk and delivers structured, actionable guidance from plain language issue descriptions and questions.
Problem
Dismissals, contractor disputes, tribunal threats, and ACAS claims are routine for small UK businesses. Solicitors are expensive, HR platforms are built for larger firms, and generic guidance doesn't fit the facts. Owners make costly decisions without proper support. Lack of technology utilization and management-skill gaps are major obstacles for small businesses.1
Solution
Free triage, then fee-based pay-as-you-go or subscription for deeper analysis, generated documents, and clear next steps. The automated response comes from real-time analysis of knowledge hidden across hundreds of thousands of employment tribunal decisions, employment law, and ACAS policy. Higher-risk cases route to vetted human support.
Opportunity
Micro businesses in the UK employ millions of casual and informal workers.2 Employment disputes are rising, legal costs are not falling and LLMs now make structured, and factual guidance economically viable for the first time. Ratio is built for exactly this window as a focused employment-risk service for this specific, underserved client group.
Ratio's models are trained and evaluated on Dawn, the Cambridge AI supercomputer, through a UKRI AI Research Resource grant — giving Ratio access to frontier-scale compute from day one.
Founder
25+ years across software engineering, product leadership, and academic research. iOS engineering at Mind Candy, MOO Print, and Curator (acquired by Pinterest). Research internship at Microsoft Research Cambridge. PhD in Human–Computer Interaction from City St George's, University of London (2024). Axniks is a NatWest Entrepreneur Accelerator business.